Word-of-mouth has always powered local building firms, but today that conversation happens online. A single 5-star review can persuade a homeowner to choose your crew for a full-home remodel, while an unanswered complaint can stall a project pipeline for months. CountBricks clients report that over 72 % of new leads mention online ratings before signing a contract. In short, social proof is now as critical as craftsmanship.
When residential contractors search this phrase, they need a ready-to-send script that feels professional, friendly, and fast. They are not looking for theory—they want copy-and-paste wording plus a proven system to automate it. That’s exactly what you’ll find below, shaped by CountBricks’ real-world experience with thousands of renovations, additions, and custom builds.
Timing: Request within 24 hours of a closed punch list so the homeowner’s excitement is fresh.
Channel: Email first, SMS follow-up the next day. CountBricks Voice-to-Estimate clients can trigger both automatically from the dashboard.
Tone: Personal, grateful, and specific about the work delivered.
Subject: Thank you for trusting CountBricks with your home
Hi [Client First Name],
It was a pleasure completing your [kitchen remodel / deck extension / whole-home upgrade]. Our crew loved seeing the transformation, and we hope you will enjoy it for years to come.
Would you be willing to share a quick review of your experience? Your feedback helps other homeowners feel confident choosing a builder and lets us keep improving.
• Click here to leave your review: [review link]
• It should take less than two minutes
• Mention any team member who went above and beyond so we can recognize them
Thank you again for choosing CountBricks. If you need anything, just reply to this email or call us at [phone].
All the best,
[Your Name] – Project Manager, CountBricks
Hi [First Name]! This is [Your Name] from CountBricks. Thanks again for letting us remodel your home. Could you spare 2 minutes to share a review? [review link] We read every comment!
1. Build a review link inside your preferred platform and paste it into the template.
2. In the CountBricks dashboard, tag the project as “Completed – Ready for Review.”
3. Our automation sends the email template immediately.
4. The system waits 24 hours, checks for a new review, and if none is found sends the SMS follow-up.
5. Once a review posts, CountBricks pulls the rating into your private analytics panel so you can showcase it in new proposals.
• Personalize one detail in every message, such as the homeowner’s favorite design feature
• Attach a project photo—they remind clients of the “wow” moment
• Keep the request short; under 150 words outperforms longer messages by 37 %
• Respond publicly to every review, positive or negative, within 48 hours
• Add top reviews to your next estimate in CountBricks.com/services for instant social proof
Not every project goes perfectly, and that’s okay—how you respond defines your reputation.
• Reach out privately within one hour, acknowledge the concern, and propose a fix
• After resolution, ask if the client would consider updating their review
• Document the solution in CountBricks so future crews avoid the same issue
CountBricks AI estimates already include live material pricing, timelines, and labor breakdowns. By embedding fresh 5-star testimonials directly into the PDF, you create a trust loop that converts prospects faster.
• Before sending a proposal, choose “Insert Latest Reviews” in the quote builder
• The software pulls the three highest-rated jobs matching the project type
• Prospects see proof of excellence next to transparent numbers—conversion rates rise by up to 21 %
Track these metrics inside your CountBricks analytics hub:
• Review request open rate (goal: 60 % or higher)
• Click-through to review link (goal: 25 %)
• New 5-star reviews per month (goal: +3 for small crews, +10 for large)
• Average rating (goal: 4.7 stars or better)
Ready to let CountBricks automate your review gathering while you focus on building? Visit CountBricks.com/consultation to schedule a 15-minute demo. We’ll import this template, connect it to your project stages, and have you collecting raving reviews before the next foundation is poured.
When Willow Lane Renovations joined CountBricks, they had completed dozens of projects but only two online reviews. Homeowners loved the craftsmanship, yet no one was asking them to share it publicly.
1. Upload the CountBricks asking for reviews template into their project completion checklist
2. Tag every closed job as “Ready for Review” in the software
3. Incentivize field supervisors: every new 5-star review earned a team coffee gift card
• 87 % email open rate—personalized subject lines made the difference
• 29 new 5-star reviews in the first month, 11 more in the second
• Average rating climbed from 4.3 to 4.9 stars
• Close-rate on kitchen remodel estimates rose by 24 % after reviews were embedded
• Speed matters: sending the request while the freshly painted living room still smells new captured the homeowner’s enthusiasm
• Simplicity wins: a single link and a two-sentence ask outperformed longer messages
• Visibility drives culture: publicizing reviews on the shop bulletin board motivated crews to exceed client expectations
CountBricks clients can activate the same workflow in minutes. Navigate to CountBricks.com/services, select “Reputation Builder,” and choose the Residential Review Template. Our system will automate the follow-up, collect the metrics, and feed the best testimonials straight into your next estimate. The result? More trust, more projects, and more time on the tools instead of behind a desk.
