
Rochester winters are legendary. When lake-effect snow piles up and the mercury dives, poorly insulated attics let precious heat pour out of your home. That heat loss translates directly into higher energy bills, uncomfortable drafts, and ice dams that can damage roofing materials. CountBricks understands the local climate, the building codes, and the best insulation systems for Upstate New York residences. By tightening the thermal envelope with modern blown-in insulation, homeowners can see energy savings of 15-30 percent in the first season alone.
• Dense yet lightweight cellulose or fiberglass fibers are pneumatically blown to fill every cavity and gap
• The product creates millions of tiny air pockets that resist conductive and convective heat flow
• Unlike rolled batts, blown-in material conforms to irregular joist bays, wiring penetrations, and hard-to-reach corners
• CountBricks crews calculate the exact R-value required by Rochester’s Energy Conservation Code and verify depth with graduated rulers across the attic deck
1. Uneven snow melt on the roof compared to neighboring homes
2. Icicles forming along gutters indicating heat escaping and refreezing
3. Temperature swings of more than 7 °F between first and second floors
4. Heating and cooling equipment running constantly without maintaining setpoint
If any of these issues look familiar, schedule a no-obligation assessment at CountBricks.com/services.
Real-Time Voice Estimating
Our mobile app lets you walk through the attic while speaking measurements aloud. Artificial intelligence converts your narration into a complete material and labor estimate within seconds. No clipboards, no guesswork, just instant clarity.
AI Blueprint Takeoffs
Have digital plans? Simply upload them to CountBricks.com/blueprints and our takeoff engine highlights attic square footage, ventilation openings, and access hatches. You’ll receive a ready-to-approve quote document generated by the same platform contractors use in the field.
Locally Sourced Materials
We partner with regional suppliers to ensure insulation fibers are manufactured to New York’s strict fire-retardant standards. Shorter supply chains mean reliable pricing and faster turnaround for homeowners.
Certified Installation Crews
Every CountBricks installer is OSHA-trained and carries Building Performance Institute (BPI) certification. We deploy commercial-grade blowing machines capable of achieving consistent coverage even in low-headroom attics.
1. Digital thermal imaging pinpoints hot spots and air leaks
2. Soffit and ridge vents are inspected and cleared for proper airflow
3. Existing insulation is topped off or removed depending on condition and moisture content
4. Blown-in insulation is applied to the specified R-value, typically R-60 for Rochester
5. Baffles are installed to prevent wind wash and protect ventilation
6. Final depth checks are logged in the CountBricks project portal for homeowner records
• Attic square footage and existing insulation depth
• Type of material: cellulose is slightly less expensive than fiberglass but heavier
• Accessibility: walk-up attics cost less than tight crawl spaces
• Ancillary air-sealing tasks such as can-light covers or chimney chases
CountBricks’ AI estimator itemizes each of these variables, so there are no surprises when the final invoice arrives.
A typical 1,500 sq ft Rochester home spends about $1,800 a year on heating. Boosting attic insulation from R-19 to R-60 can reduce heating demand by roughly 400 therms—saving $400-$500 annually at today’s natural gas rates. Most CountBricks clients recoup their project cost within three to five heating seasons, while enjoying quieter rooms and more consistent temperatures immediately.
• Schedule attic work in late summer when roof decks are dry and crews are readily available
• Combine insulation with air-sealing for maximum efficiency gains
• Ask CountBricks about state rebates for energy upgrades—many cover up to 30 percent of project cost
• Install an insulated attic hatch cover to prevent a major source of heat loss
• Keep storage areas clear of newly installed insulation to maintain full depth
Unlike one-size-fits-all outfits, CountBricks merges on-site craftsmanship with smart construction technology.
• Instant, transparent pricing powered by AI
• Digital documentation for insurance, resale, and tax purposes
• Post-installation performance check using thermal imaging
• Lifetime access to your project data through the CountBricks client portal
Book a virtual walk-through at CountBricks.com/consultation and discover how easy it is to keep Rochester’s chill where it belongs—outside your home.

A 1920s bungalow near Rochester’s Park Avenue had charming woodwork but a drafty second floor. The homeowner contacted CountBricks after receiving inconsistent quotes from traditional contractors.
• Using the CountBricks voice estimator, the homeowner recorded attic dimensions in under five minutes
• AI instantly proposed 42 bags of stabilized cellulose to reach R-60
• Thermal scans identified two bypasses around a masonry chimney and several unsealed wiring penetrations
1. Crews laid protective runners through the home and set up negative air machines to control dust
2. Air-sealing foam and metal flashing closed all bypasses before insulation began
3. Cellulose was blown to a uniform depth of 17 inches, verified at 12 random checkpoints
4. The homeowner monitored progress in real time via the CountBricks portal camera feed
• Post-job blower-door test showed a 26 percent reduction in air leakage
• Gas utility bills dropped by $47 in the first full winter month
• Indoor temperature variance between floors shrank from 9 °F to 3 °F
Traditional contractors pad estimates to hedge against material waste. CountBricks’ algorithm calculates exact bag counts and labor hours based on your attic geometry. Because the crew’s tablets sync with inventory in real time, unused materials are never hidden in your final invoice—savings we pass directly to you.
• One-year complimentary thermal scan to confirm performance
• Access to CountBricks.com/resources for seasonal maintenance tips
• Priority scheduling for future energy upgrades like rim-joist insulation or heat-pump retrofits
From first measurement to final inspection, CountBricks delivers data-driven attic insulation Rochester NY homeowners can rely on. Experience the blend of craftsmanship and technology that defines modern residential construction.