Ten years ago a builder’s word-of-mouth network and a site banner were enough to keep crews busy. Today’s residential clients expect polished proposals, transparent pricing and a digital experience that proves you run an organised operation. That is why “builder marketing” is no longer just advertising; it is the end-to-end journey from first search to final invoice. CountBricks is purpose-built to power that journey.
• 80 % of homeowners now research builders online before making contact
• They compare timelines, sustainability credentials and cost breakdowns
• Quick, accurate pricing is ranked as their top decision factor
• Reviews and project photos seal the deal
Traditional brochures and slow manual take-offs cannot keep pace. Builders need marketing that is as fast and data-rich as their prospects’ expectations. CountBricks delivers exactly that through AI voice estimating, live material pricing and auto-generated quote documents.
Specialising in extensions, knock-down rebuilds or high-performance homes lets you speak directly to the problems your ideal client is trying to solve. CountBricks lets you store template task libraries for each niche so every quote echoes that expertise.
Residential prospects want hard numbers. Because CountBricks syncs live supplier rates into every line item, you provide evidence-backed costs—often during the first meeting. Instant accuracy builds trust, turning a marketing claim into a verifiable fact.
Nothing kills momentum like waiting two weeks for a quote. By speaking your scope into CountBricks on-site, you output a branded proposal before leaving the driveway. Faster responses keep hot leads from shopping around.
High-resolution progress shots, drone fly-overs and VR walk-throughs capture attention, but they only add value when tied back to cost clarity. CountBricks merges marked-up blueprints, schedules and budgets into one PDF so prospects see exactly what they are buying.
Upload or email a PDF plan to CountBricks and your walls, slabs, joists and fixtures are quantified in minutes. That speed frees you to discuss design choices with the client instead of squinting at scale rulers.
Speak room dimensions and material preferences while walking the site. CountBricks transcribes, calculates and cost codes every element on the fly. You walk back to the ute with a complete estimate ready to present.
Quotes built in CountBricks pull your logo, colour palette and T&Cs automatically, giving every prospect a consistent, professional impression. Optional upgrade packages and allowances are shown as clickable options, increasing average contract value.
• “Cost to Build in 2025” blog post using anonymised CountBricks material data
• Instagram reels of blueprint takeoffs appearing in real time
• Case-study videos overlaying final photos with budget versus actual numbers
• Weekly email tips that link to your CountBricks.com/portfolio page
Because CountBricks stores historical project analytics, you can benchmark actual build durations, average variation values and supplier lead times. Share those metrics in proposals and social posts to prove you hit deadlines and budgets.
• Lead-to-quote time in hours
• Quote acceptance rate
• Average project margin
• Variation frequency
• Client satisfaction score at handover
CountBricks dashboards surface these figures automatically so you can tweak marketing spend toward the channels that bring the highest-value clients.
1. Book a free demo at CountBricks.com/services
2. Load your task library and supplier price list
3. Generate your first AI-powered quote while prospects watch
4. Share the branded document and track engagement in the client portal
5. Close the deal and export a ready-to-invoice schedule of values
Ready to turn every estimate into a sales engine? Visit CountBricks.com/consultation and start marketing like a modern residential builder.
A Melbourne residential builder recently trialled CountBricks after losing several jobs to slower competitors. During the first site visit for a two-storey extension, the supervisor used voice input to capture room dimensions, window specs and finish levels. While chatting with the homeowner about design ideas, CountBricks pulled live framing, cladding and insulation prices from their supplier account.
By the time coffee was finished, a 12-page branded proposal—with three upgrade options—was ready. The homeowner signed the preferred mid-tier package two days later. The builder reports:
• Lead-to-quote time cut from 9 days to under 1 hour
• Accepted contract value 8 % higher thanks to visible upgrades
• Zero pricing disputes because numbers matched supplier invoices
• Record a screen capture of CountBricks takeoffs and post it on LinkedIn—prospects love behind-the-scenes tech.
• Use historic project data to publish quarterly “average build cost” reports and circulate them to architects.
• Add a QR code on site signage that links to a live CountBricks project tracker for real-time credibility.
• Tag every Instagram progress photo with the budget band—transparency builds trust.
• Schedule post-handover surveys from within CountBricks to collect testimonials automatically.
CountBricks is not just estimating software; it is the backbone of a full-funnel marketing engine. The same database powering your quotes also feeds schedule forecasts, variation logs and final invoices. When prospects ask for proof that you finish on time and on budget, you can pull a report with two clicks.
Want results like the $680K extension success story? Book a personalised walkthrough at CountBricks.com/consultation and see how quickly builder marketing converts when every number, schedule and photo is in one AI-driven platform.
