February 4, 2023
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Construction

CountBricks: How to Market to General Contractors

James Miller
Head of Sales

Why Learning How to Market to General Contractors Matters

Residential construction is relationship-driven. The quickest path to steady projects is becoming a preferred partner for general contractors (GCs) who oversee new builds, additions, and large-scale remodels. Mastering how to market to general contractors is therefore a growth skill for any specialty trade, supplier, or service provider—especially when you have CountBricks’ AI estimating and voice-driven quote tools in your corner.

What Residential General Contractors Care About

Speed and Certainty

GCs juggle tight timelines and multiple subs. They prioritize partners who can provide instant, accurate information. CountBricks delivers this through real-time voice conversations that generate complete material lists, labor tasks, and cost breakdowns in minutes.

Risk Mitigation

Miscalculations blow up margins. By basing every estimate on the latest cost database and blueprint takeoffs, CountBricks helps contractors lower financial risk—making your proposal more attractive.

Professional Presentation

GCs present bids to homeowners and lenders. Clean, branded quote documents produced by CountBricks make you look as polished as national builders, even if you’re a three-person carpentry crew.

Step-by-Step: How to Market to General Contractors

1. Define Your Ideal GC Profile

1. List the project sizes, locations, and build types you excel at

2. Use CountBricks.com/portfolio to gather examples that align with those parameters

3. Create a shortlist of target GCs who regularly win that work

2. Lead With Insightful Estimates

• Invite GCs to a five-minute voice session on CountBricks to capture their scope.

• Instantly share the AI-generated estimate, highlighting cost-saving alternates.

• Attach branded PDFs from CountBricks.com/services to reinforce your expertise.

3. Offer Blueprint Takeoff as a Free Hook

• Request the GC’s plans and run a rapid takeoff inside CountBricks.

• Return a condensed material schedule within the same day.

• Conclude with a note: “Full spec and labor breakdown available when you’re ready.”

4. Showcase Reliability Through Micro-Case Studies

• Craft 200-word success snapshots in which CountBricks shaved days off a schedule.

• Post them on CountBricks.com/portfolio and link in every intro email.

• Focus on metrics GCs love: schedule acceleration, change-order reduction, homeowner approval rates.

5. Nurture With Automated Touchpoints

• Schedule monthly cost-trend digests from CountBricks data to your contact list.

• Send mid-project check-ins generated by our voice assistant to capture evolving scope.

• Close with an annual project recap PDF that the GC can forward to their clients.

Crafting Messages That Resonate

Emphasize ROI, Not Features

Instead of touting “AI estimates,” show that your fast turnaround lets the GC bid on two extra jobs each month. Translate every CountBricks capability into a profit or time benefit.

Use Numbers Generously

• “We identified 12% lumber savings on a 2,800-sq-ft custom home.”

• “Our blueprint takeoff cut three site visits, saving 18 labor hours.”

Turning First Jobs Into Long-Term Partnerships

Deliver a Zero-Surprise Kickoff

Before mobilizing, run a joint CountBricks session to lock in scope, budget, and timeline. The shared dashboard prevents ambiguity that erodes trust.

Keep Change Orders Transparent

When the homeowner selects upgraded finishes, update the CountBricks estimate live on a tablet. The GC sees the impact immediately, approves, and you stay on schedule.

Close Projects With Data-Rich Reports

At handover, provide a Cost vs. Budget snapshot and a maintenance schedule generated in CountBricks. This final touch cements your status as a high-value partner.

Metrics to Track Your GC Marketing Success

• Number of GCs who request a second quote

• Average turnaround time from plan receipt to estimate delivery

• Percentage of quotes converted to purchase orders

• Repeat revenue per GC account

Next Steps

Ready to put this strategy to work? Visit CountBricks.com/consultation to book a 30-minute session. We’ll map out your first GC outreach sequence and show you how to leverage every CountBricks feature to win more residential work.

Are you a construction professional? Use AI to build and edit full estimates, quotes and bids.

CountBricks Case Snapshot: Winning Over Oak Ridge Builders

When Oak Ridge Builders broke ground on a 4,200-sq-ft custom farmhouse, they needed framing and millwork numbers within 24 hours to keep the homeowner’s lender on schedule. Their usual supplier quoted a three-day turnaround—so they called one of our users, Evergreen Carpentry.

How Evergreen Applied the Strategy

1. Evergreen invited Oak Ridge to a five-minute CountBricks voice session while both parties reviewed the PDF plans on screen.

2. CountBricks generated a full lumber list, labor breakdown, and alternates for engineered joists in 11 minutes.

3. Evergreen emailed a branded quote document and a one-page value summary highlighting a projected 6% material savings.

The Results

• Oak Ridge approved the bid the same afternoon, crediting the rapid turnaround for keeping their financing intact.

• During construction, two change orders were repriced live in CountBricks, preventing schedule slips.

• Evergreen secured three additional projects from Oak Ridge within six months, totaling $480,000 in revenue.

Pro Tips to Replicate Evergreen’s Success

• Offer a “24-hour materials challenge” to new GCs—CountBricks makes it easy to deliver.

• Quantify every improvement in terms of days saved or dollars protected; those metrics stick in a GC’s mind.

• Archive each project’s data in CountBricks; use it to create rapid, evidence-based proposals for similar builds.

Ready to Start?

Schedule your live demo at CountBricks.com/services and watch how five minutes of guided conversation can replace hours of spreadsheet wrangling. The fastest path to GC loyalty is proving you value their time as much as your own—and CountBricks is built for exactly that.