Homeowners rarely impulse-buy a remodel. They research, request estimates, and compare contractors over weeks or months. If your Facebook campaigns miss the right prospect at the right stage, your budget evaporates. Learning how to target ads for kitchen and bathroom remodeling FB ads is essential for any residential contractor or design-build firm—but especially for CountBricks partners who rely on steady lead flow to feed our instant estimating platform.
Facebook’s algorithm is powerful, yet broad. Narrow it by layering three data sets:
• Demographic qualifiers: homeowners aged 30-65 with household income above local median
• Life-event triggers: recent mortgage activity, newly engaged couples, or growing families
• In-platform behaviors: users who have interacted with home improvement content or visited CountBricks.com/project-gallery in the past 90 days
Your crews can only drive so far each day. Use radius targeting around your physical office or around the region displayed on CountBricks.com/portfolio. For sprawling metros, create micro-campaigns—north, south, and central—so ad copy can reference neighborhood names that build trust.
1. Lead with the problem the homeowner sees daily: outdated cabinets, leaky fixtures, cramped layout.
2. Present your value: “Custom design + AI-fast estimate powered by CountBricks.”
3. End with one clear call-to-action: “Tap ‘Get My Instant Quote’ and book a free virtual walkthrough.”
• Carousel tours of before-and-after images pulled from CountBricks site photos
• 15-second Reels highlighting a timelapse of demolition to final reveal
• Lead form ads pre-filled with Facebook profile data that sync directly to CountBricks estimating dashboards
Every quote, invoice, or blueprint takeoff generated in CountBricks stores actionable data: project size, material preferences, timeline urgency. Export these lists, upload to Facebook as Custom Audiences, and launch “Lookalike” campaigns at 1% similarity. You’ll reach homeowners who mirror your best clients without guessing.
• Start with daily budgets of $20 per micro-campaign and scale once cost per qualified lead falls below your target (CountBricks users often see $35-$55).
• Allocate 70% to conversion ads (Instant Quote), 20% to video views (brand proof), and 10% to retargeting (site visitors who abandoned the booking form).
Install the CountBricks pixel—our lightweight script that mirrors Facebook events but feeds data directly to your estimating dashboard. You’ll see which creative drove the click, what project value was quoted, and true return on ad spend (ROAS) at a glance.
1. Define service area and create radius audiences in Ads Manager.
2. Upload Custom Audience of past clients exported from CountBricks.com/account-reports.
3. Build carousel and video creatives featuring your latest CountBricks case study kitchens and baths.
4. Attach the CountBricks pixel to track Estimate Requested and Contract Signed events.
5. Launch with split-tests on headlines: “Get AI-Fast Kitchen Estimate” vs “See Your New Bathroom Cost in 2 Minutes.”
6. Monitor daily; duplicate winning ad sets and pause underperformers.
• Display your contractor license number and “Powered by CountBricks Accurate Estimates” in every ad for transparency.
• Use genuine project photos—Facebook’s AI detects stock imagery and may throttle delivery.
A Facebook click is only half the battle. Homeowners expect rapid responses. When a prospect submits the Instant Quote form, CountBricks auto-generates a preliminary cost breakdown and emails it within minutes. This immediacy keeps you ahead while competitors are still forwarding PDFs.
• 1-day warm retarget: Show a short testimonial video—“CountBricks turned our 1970s kitchen into a chef’s paradise.”
• 3-day nurture: Offer a downloadable style guide powered by CountBricks material libraries.
• 7-day close: Present a limited-time promo—“Free 3D render with any bathroom remodel booked this month.”
Problem: Generic leads who only want the cheapest bid.
Solution: Pre-qualify with an upfront budget slider embedded in the CountBricks lead form.
Problem: Losing track of which ad drove which estimate.
Solution: The CountBricks pixel auto-tags projects with the originating ad ID.
Problem: Manual follow-up slows conversions.
Solution: Enable CountBricks’ automated follow-up email series so hot leads receive design tips before your first call.
Inside your CountBricks dashboard, navigate to “Marketing Insights.” You’ll view metrics beyond Facebook’s default reports:
• Average kitchen project value by ad set
• Bathroom remodel close rate by creative format
• Gross margin after material cost fluctuations updated in real time
Mastering how to target ads for kitchen and bathroom remodeling FB ads isn’t optional—it’s a competitive necessity. Pair Facebook’s reach with CountBricks’ instant quoting and you create a friction-free journey from first impression to signed contract. Ready to fill your pipeline? Visit CountBricks.com/services and schedule a free ad strategy audit.
In March, Riverside Renovations—a design-build firm using CountBricks Pro—launched a micro-campaign following the targeting framework above.
1. Audience: 15-mile radius around their showroom, homeowners 35-60, Lookalike of past CountBricks clients.
2. Creative: Carousel of three bathrooms documented on CountBricks.com/portfolio, headline “See Your Project Cost in 2 Minutes.”
3. Offer: Instant Quote and free virtual design session.
Within 72 hours, a homeowner clicked, completed the budget slider at $70-90K, and received a CountBricks AI estimate. Because the proposal arrived in minutes, the client booked a showroom visit before competitors returned calls. The job closed at $82,400 with a 37% gross margin. Total ad spend to acquire that lead: $47.
• Duplicate winning ad sets into adjacent ZIP codes instead of raising the budget too quickly. This maintains low CPMs.
• Refresh creative bi-weekly. Swap before-and-after images pulled from your latest CountBricks photo uploads to avoid ad fatigue.
• Use CountBricks’ material cost alerts to adjust quotes inside retargeting emails, showing prospects you’re on top of price volatility.
• After 50 conversions, switch bidding strategy to “Value Optimization” so Facebook prioritizes higher-budget remodels.
CountBricks offers Managed Ads, a white-glove service where our growth team builds, monitors, and optimizes your campaigns while your crews focus on builds. Clients typically see 3-5X ROAS within the first quarter. Contact our specialists at CountBricks.com/consultation to learn more.
Download the free “Kitchen & Bath Ad Checklist” inside your CountBricks dashboard, implement the tactics above, and watch your lead pipeline transform. Remember—faster estimates mean faster revenue. Let CountBricks bridge the gap between Facebook clicks and construction contracts.
