November 8, 2025
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Construction

CountBricks + Keeler Construction: Residential Estimating

James Miller
Head of Sales

Why Keeler Construction-Style Firms Are Switching to CountBricks

Residential builders face a common roadblock: estimating projects fast enough to win bids yet detailed enough to protect profit. Companies like the family-run Keeler Construction model know the pressure all too well. Phone calls, site visits, and manual spreadsheets burn through valuable hours while homeowners shop around. CountBricks was created to remove that bottleneck entirely.

The CountBricks Edge

CountBricks turns a 3-hour estimate into a 15-minute conversation. Our AI listens to your real-time discussion with a client, automatically pulls the latest regional material pricing, matches line-items to your cost library, and produces a branded proposal before you hang up the phone.

• Voice-to-estimate engine captures every dimension, fixture, and allowance you mention

• AI blueprint takeoffs convert PDFs and DWGs into clean quantity reports

• Cloud cost database updates lumber, concrete, and finish prices daily

• One-click export to CountBricks.com/invoices for seamless billing

Inside the AI Workflow

1. Begin a live call with your homeowner or architect.

2. While you discuss scope—“2000 sq ft addition, fiber-cement siding”—CountBricks transcribes and quantifies.

3. The system cross-references your pre-set labor crews and markups.

4. A draft estimate appears on your screen in seconds. Adjust margins or swap products, then email directly from CountBricks.com.

Cost Certainty for Residential Renovations

Renovations are notorious for hidden surprises. CountBricks flags risk items during the call, alerting you when structural changes, permit fees, or premium finishes push allowances. Builders like Keeler Construction who previously added 15 % contingencies now present clients with transparent, line-by-line reasoning—building trust and reducing change orders.

Real Numbers, Real Time

• Automatic sales-tax and freight calculations based on zip code

• Labor productivity benchmarks tuned to residential crews

• Side-by-side comparison of design options for quick upsells

Blueprint Takeoffs Without the All-Nighter

If you still spend weekends high-lighting floor plans, CountBricks AI takeoffs will feel like cheating. Just drag the PDF into your dashboard. The software identifies walls, doors, windows, MEP symbols, and structural members, then links them to your cost codes. What used to take eight hours per plan set now takes under ten minutes, freeing Keeler-style estimators to focus on client experience, not counting bricks.

Step-by-Step Digital Takeoff

1. Upload drawings to CountBricks.com/blueprints.

2. Set the scale once; AI detects every sheet automatically.

3. Review highlighted components for accuracy.

4. Push quantities to a new or existing estimate with a single click.

Proven ROI for Residential Builders

CountBricks customers report dramatic gains:

• 62 % reduction in pre-construction admin hours

• 38 % faster quote acceptance by homeowners

• 24 % average increase in upsell revenue on finish upgrades

Most importantly, small-to-mid sized operations like Keeler Construction can run more bids without expanding payroll, keeping overhead lean while backlog grows.

Five Pro Tips for CountBricks Power Users

• Record every site visit through the mobile app; photos auto-tag to each estimate

• Build a “Good-Better-Best” template so AI can suggest tiered options in real time

• Sync your accounting software via CountBricks.com/integrations to avoid double entry

• Set approval thresholds—junior estimators draft, you approve before send-out

• Use our homeowner portal so clients can accept, request changes, or pay deposit online

Get Started Today

Whether you’re a seasoned player like Keeler Construction or a start-up remodeler, CountBricks levels the playing field with enterprise-grade estimating tools. Schedule a demo at CountBricks.com/services and see how quick, accurate, and profitable residential bidding can be.

Are you a construction professional? Use AI to build and edit full estimates, quotes and bids.

Case Spotlight: The Cedar Ridge Addition

When Keeler Construction partnered with CountBricks on a 1,200 sq ft master-suite addition in Cedar Ridge, the timeline was tight—homeowners wanted permits submitted within two weeks. Traditional manual takeoffs would have consumed half that window. Instead, Keeler uploaded the architect’s PDFs to CountBricks.com/blueprints.

Results in 48 Hours

• AI takeoff completed in 9 minutes with 98 % accuracy on structural and finish quantities

• Voice-driven scope meeting produced a full estimate while still on the call

• Homeowners received a branded, interactive proposal before the contractor left the driveway

This speed secured the project and generated a 15 % higher contract value thanks to instant Good-Better-Best finish options.

Lessons Learned

1. Early clarity eliminates re-pricing: The live estimate surfaced framing lumber spikes immediately, allowing a real-time material escalation clause.

2. Visualization sells upgrades: CountBricks attachments showcased 3D renderings linked to cost lines, prompting clients to choose premium cabinetry.

3. Data feeds billing: Once signed, every quantity flowed straight into CountBricks.com/invoices, aligning field purchase orders with the original budget.

Ready for Your Next Project?

If your team relates to Keeler Construction’s challenges—tight deadlines, hungry competitors, and cost volatility—CountBricks is your unfair advantage. Request a personalized walkthrough at CountBricks.com/consultation and watch your residential estimates evolve from paperwork to profit centers.